Saturday, November 19, 2011

Intangibles - The Difference Between Winning and Losing



Have you heard or made any of these comments more than the past couple of years?

1. Your 401k match has been suspended indefinitely.

two. Our employee recognition program has been stopped.

3. You know, other corporations are laying off their entire mid management teams to save cash.

All of these comments are actual life examples produced by leaders in organizations. Intentionally or not, these comments scared and frustrated personnel.

If you were a mid manager or a staff employee, how would these communications make you feel? Do they inspire you to reach new levels of efficiency? Are you willing to put in the extra effort to make a difference? Would you take the strategy that a local manager who experienced this did? Her day was spent keeping her head down and trying not to make errors. She was doing every little thing to remain under the radar and not lose her job. Her efforts to remain unnoticed failed.

Recent economic realities and lack of readily available credit have led to belt-tightening measures that have included the suspension of 401k matching and increased insurance deductibles to offset the rising healthcare premiums. These moves are defensible and often understood by our teams. Nonetheless, our economy has led a lot of department heads to feel that they can lead via fear and intimidation. The old adage of "it's not what you say, but how you say it" honestly matters nowadays. What would have been much easier to swallow? A town hall meeting where an helpful leader brings the team together and says "it is tough for us suitable now, and though we do not like suspending the 401k match, we need to have to do it to maintain our team members totally employed" or the blanket letter announcing the suspension of the 401k program?

Usually good sports teams and athletes are rather close in talent. What separates the ideal of the most effective? Quite a few occasions you will hear an individual state the difference is in the intangibles. Power, follow by means of, passion and persistence make the difference. The similar can be said for businesses. There are organizations that still focus on intangibles such as employee motivation and satisfaction. Even right now, it is imperative to recognize that a thinner team with a shallow bench demands to be recognized. While the financial uncertainty may well limit the monetary rewards that were widespread ahead of the current downturn, there are still a lot or factors to recognize employees and not suspend reward programs in their entirety. A study performed by Wharton's Alex Edmans showed that Fortune 100 corporations who invested in intangibles such as employee satisfaction returned two.25x the market place typical. Today's employee ought to concentrate not just on producing "100 widgets" per hour, but on increasing client satisfaction, enhancing productivity, team building, and generating new tips.

Managers are concerned that the investment in these programs adversely impact short-term profitability. As the study points out, this is far from true. Naturally, if a manager is compensated on short-term profits and not the other piece, you will not likely see significantly of a shift. Understand that investing in an intangible plan like employee recognition and satisfaction isn't an "either-or" selection. It's the distinction between winning and losing. If you want your company to attain a winning position in your industry, investing in the intangibles is vital.

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